A/B testing for the Barack Obama campaign

We ran about 500 A/B tests, and the results were 🔥:

• Sign-ups skyrocketed by 161%.
• Donation conversions surged by 49%. 💵

One major win? We boosted conversions by over 5% just by splitting a long donation form into 4 shorter steps:

1. Donation amount 💰
2. Personal info 📝
3. Billing details 💳
4. Occupation/Employer 💼

This simple tweak made a huge difference in how people completed the process! 📈🎯

Source: kylerush.net