Conversions to 4x (tiny copywriting tip)

Readers become psychologically resistant if they think you’re trying to convince them. Use the phrases “…but you are free”, “…it’s up to you”, and “You can decide…” to highlight their right to make a decision. In the initial investigation, Guégen and Pascual solicited cash donations from passersby. When the researchers added the words “…but you are free to accept or refuse,” compliance increased by a factor of four.



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