Conversions to 4x (tiny copywriting tip)

When you’re trying to win over readers, don’t push too hard. 🤔✋

Here’s the trick: Use phrases like “…but you are free”, “…it’s up to you”, and “You can decide…” to make them feel like they’re in control. This way, they don’t feel like you’re just trying to convince them.

Cool Fact: In a study by Guégen and Pascual, adding the line “…but you are free to accept or refuse” to donation requests boosted compliance by a mind-blowing four times! 💸🔝

Source: nickkolenda.leadpages.co

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