Make your application bad to increase sales

PC Optimizer, our utility, was operating VERY quickly. Fixing the registry and getting rid of the undesirable apps just took a few seconds. We considered the possibility that users might believe the scan is ineffective. After all, it was moving so quickly—what else could it be doing? When we tested the products of our rivals, we discovered that their scans moved slowly. We then thought, “What the heck.” Let’s try slowing the scan down!

Our test’s results were astounding: our conversions nearly DOUBLED.


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