The one question framework that helped Intercom achieve over $800M in monthly recurring revenue

So, here’s the tea on Intercom’s glow-up:

1. When they first launched, they rolled out a big ol’ package of features. 😵‍💫
2. Folks were like, “What even is this ‘Intercom’ thing?” 🤔
3. The whole deal felt kinda vague, and people were confused about its purpose.

Then, they discovered the “Jobs-To-Be-Done” framework. Instead of talking about features and benefits, they flipped the script and asked, “What tasks are our customers hiring us to do?”

They broke down their main product into four key areas based on this question: Acquire, Engage, Learn, and Support. 📈

The result? They raked in $10 million in recurring revenue a year. 💰

So, how about you? Can you describe your product using the “Jobs-To-Be-Done” framework? 👀