Ads vs Rewards !

As a customer, what kinds of things do you want to see more of in flash ads?
1. Sales talks.
2. Brands give rewards like products, gift cards, services, etc.

It is clear you would want the latter.

Another question. What do you want more as a business owner:
1. Pay for each click and each time your audience comes back.
2. Pay once to get people to sign up for your email list in exchange for benefits. And then send them emails for free with interesting, useful material and sales pitches every now and then?

It’s also clear that you would not want to pay again and again to get the same customer back.

So why not offer rewards instead of the standard ads?  The money you save in the ads can be used to offer rewards/gift cards and the same is communicated via a much lower cost of communication using email marketing.

The gold is in the email list 

 

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