DigitalOcean, the site-hosting crew, had a problem: only 0.21% of people were biting on their pop-up free trial offer. Brutal, right? 😩
So, they switched things up with a new approach that got 10x more sign-ups! 🤯
The Hack? Just Changed the Vibe.
They started pitching the free trial as a “birthday gift” for DigitalOcean’s birthday… which just so happens to be every day. 😂
The new pop-up said:
“Wait up! It’s our birthday, but you get the gift—one month of free cloud storage! 🎁
Coupon code: HBD2CW
Drop your email here: <email>”
This move worked like a charm and sent sign-ups skyrocketing. 🚀 So, they kept the hype going with more “gift” pop-ups for events like Christmas, Halloween, Independence Day—you get the drift. 🎄👻🇺🇸
Result? Every time, these event-based pop-ups pulled in 10–15x more sign-ups. 💥
The Lesson?
Same offer, different wrapping. When you make it feel like a special occasion gift, people are way more down to accept it. 🎉 Plus, the “limited-time only” vibe makes everyone hit that “Sign Me Up” button fast. 🏃♀️💨