Color visuals increase people’s willingness to read a piece of content by 80%. 3 more facts…

People are 80% more likely to read something if it has colour pictures. Three more things…

According to a study by Adobe,

1. If they have 15 minutes to read, 66% of people would rather read something pretty than something boring.
2. 38% of people won’t use a website again if the material or layout isn’t appealing.
3 9% of people said they would stop using a website if the pictures didn’t load or took too long to load.

Researchers at Xerox found that colour pictures make people 80% more likely to want to read something.



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