Groove executed a clever strategy that turned competitors into stepping stones by creating dedicated “Competitor Alternative” pages. These pages directly compared Groove to big names like Zendesk, Freshdesk, and even the good old fallback, Email. 💼🔥
The Pages in Action:
Here’s what they rolled out:
- Zendesk Alternative
- Freshdesk Alternative
- Email Alternative
These pages were designed to target users actively searching for better solutions, offering detailed side-by-side comparisons to highlight Groove’s strengths.
The Results?
This move paid off in two huge ways:
- Higher Conversion Rates:
Visitors who landed on these pages weren’t just curious—they were actively looking for a switch. That intent drove action, with 15% more visitors signing up for Groove after landing on the Zendesk Alternative page. 🏆 - SEO Supercharge:
These pages became SEO goldmines. Why? Because frustrated users searching for terms like “Zendesk alternative” or “better than Freshdesk” landed directly on Groove’s tailored pages. Groove positioned itself as the answer to their problems, capturing organic traffic from people ready to make a change. 🕵️♂️🔍
Why It Worked:
- Hyper-Targeted Messaging:
Each page spoke directly to the pain points of users unhappy with competing platforms, showing Groove as the better, more user-friendly choice. - Intent-Based Traffic:
The people searching for alternatives are already halfway down the decision funnel—they know what they want, and Groove met them there. - SEO for the Win:
By optimizing for competitor-related search terms, Groove positioned itself at the top of the search results, stealing traffic right out from under their rivals.
Bonus Takeaway:
Competitor alternative pages don’t just attract traffic—they convert it. They leverage comparison to highlight your strengths while directly addressing your competitors’ weaknesses.
So, if you’re up against big players in your industry, why not use their name recognition to your advantage? Build your own alternative pages, optimize for search, and watch your sign-ups soar. 🚀