Running Facebook ads on a tight budget? Here’s a pro tip from Facebook advertising expert Aaron Zakowski that can save you money and improve your campaign efficiency.
The Strategy: Right-Side Ads
Aaron discovered that right-side ads on Facebook are the best choice for small budgets. While these ads may not generate the same volume as Newsfeed ads, they are significantly more cost-effective.
- Cost Savings:
Right-side ads deliver 41% lower cost-per-signup compared to desktop Newsfeed ads. - Why They Work:
Right-side ads are less competitive and, therefore, cheaper to bid on. They may attract fewer clicks, but they still reach a targeted audience—perfect for campaigns focused on maximizing ROI.
Bonus Tip: Optimize Your Bidding Strategy
In addition to ad placement, Aaron shared a smart approach to bidding based on your audience size:
- If your audience size is over 500,000 people:
- Use Optimized CPM (Cost Per Mille) bidding.
- Why? Optimized CPM uses Facebook’s algorithm to deliver your ads to the people most likely to convert, leading to more conversions at a lower cost.
- If your audience size is under 500,000 people:
- Use Standard CPM bidding.
- Why? Smaller audiences don’t require advanced optimization, and traditional CPM can help you control costs effectively while reaching your target market.
How to Implement This Strategy
- Choose the Right Ad Placement:
- When setting up your campaign, select Right Column Placement for a cost-efficient option.
- Tailor Your Creative for Right-Side Ads:
- Use bold, eye-catching visuals and concise copy to stand out in the smaller format.
- Split Test Placements:
- Run A/B tests comparing right-side ads with Newsfeed ads to analyze performance and refine your strategy.
- Adjust Bidding Based on Audience Size:
- For larger audiences, prioritize conversions with Optimized CPM. For smaller audiences, stick with Standard CPM for cost control.
Why This Works
- Lower Competition: Right-side ads are often overlooked by advertisers, resulting in lower bids and cheaper costs.
- High ROI Potential: While volume is lower, the quality of leads and the cost savings make it a valuable strategy for smaller budgets.
- Smart Bidding Maximizes Efficiency: Adjusting your bidding approach to audience size ensures you’re spending your budget wisely.
The Bottom Line
If you’re looking to cut costs on Facebook ads without sacrificing results, try leveraging right-side ads and Aaron Zakowski’s bidding tips. With 41% lower costs per signup and a data-backed bidding strategy, you can stretch your budget further while achieving meaningful conversions.
Ready to test this out? Start optimizing today! 🚀