Turns out, adding more than just a headline to your social posts can seriously boost clickthroughs. We ran the numbers at CoSchedule, and posts with quotes or snippets from our articles got up to 31.8% more clicks than those with just headlines.
So, if you’re looking to level up your social media game, dig deeper into your blog posts for content inspiration. Here’s what to look for:
- Ask the Right Questions: Asking something like, “Does your #SEO #ContentStrategy focus on buying intent?” can drive conversions through the roof. People love to feel they’re in the know, so give them a reason to click through and learn more.
- Drop Surprising Insights: Share a jaw-dropping fact or idea. For example, a post saying, “#Design isn’t just about making things pretty” taps into deeper insights and grabs attention.
- Use a Clever Quote: A powerful quote can make your social message pop. Like Peter Drucker’s, “What gets measured gets managed.” It’s a classic and always resonates.
- Get Creative with Rhetorical Questions: Try something like, “What if you put the conclusion at the beginning of your post?” It’s intriguing and makes people curious.
- Have Fun with Your Content: Light-hearted posts can go viral. For example, a tweet like, “What NOT To Say To A Designer…” with hashtags like #ohnoyoudidn’t and #blogdesign can get people talking and sharing.
Don’t forget to also pull ideas from images, subheadings, and meta descriptions in your content. But these five strategies? They’re your golden ticket to crafting killer social messages.
Source: Convince & Convert