Want Killer Copy? Start With Your Customers 🔍✨
The secret to crafting copy that truly resonates? It’s not about clever phrases or fancy jargon — it’s about understanding your customers inside and out. The best copy isn’t just written; it’s spoken. It mirrors the exact language your audience uses, making them feel seen, heard, and understood.
Why Customer Language is Your Golden Ticket 🗣️💬
At GrooveHQ, much of our website copy comes directly from real conversations with our customers. Why? Because it talks their talk, not ours. When your messaging sounds like it’s coming from a trusted friend instead of a faceless company, it becomes relatable and impactful.
Customers don’t speak in marketing buzzwords. They talk about their needs, frustrations, and dreams in plain language. By reflecting this in your copy, you can connect with them on a deeper level.
How to Capture Customer Language 🎯✉️
- Send a Quick Email to Every New Customer:
- Ask them why they signed up for your product or service.
- Use prompts like:
- “What problem were you trying to solve?”
- “What made you choose us over other options?”
- “What’s the one thing you hope our product will help you achieve?”
- Pay Attention to Exact Words and Phrases:
- Listen for patterns in how they describe their pain points and goals.
- These phrases are gold for crafting headlines, taglines, and calls-to-action that feel authentic.
- Leverage Customer Chats and Support Tickets:
- Look at your support interactions. What are the most common questions or complaints?
- Use this language to address objections and reassure customers upfront.
Why This Approach Works
- It’s Customer-Centric: Your audience feels like you get them.
- It Builds Trust: People trust brands that speak their language and address their concerns directly.
- It Increases Conversions: When people see themselves in your copy, they’re more likely to engage and act.
Pro Tip: Use This Insight Everywhere
- Website Copy: Headlines and descriptions that address customer needs in their words.
- Emails: Write with empathy and a conversational tone.
- Social Media Posts: Short, relatable snippets that spark engagement.
When you start with your customers’ words, you’re not just writing copy — you’re crafting a message that makes them say, “Wow, this is exactly what I needed.” That’s how you build loyalty, trust, and conversions.
Source: www.groovehq.com