Money back guarantee vs. a Free trial

I used to think that there was no difference between a 30-day money back guarantee and a free trial that required you to put in your credit card information upfront. Because if you weren’t happy with the product within the first 30 days, you wouldn’t be charged for it.


We tested this. By replacing all of our money back guarantee badges with free trial badges and by placing a “30-day free trial” offer on every page, we were able to boost signups by 116%.



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