Here’s a simple but powerful hack to skyrocket your sales numbers! 🚀 Did you know that only 15.1% of people will buy a product the very first time they see it on social media? Sounds like a tough crowd, right? But here’s the kicker: if you can get them to see the product 2-4 times, sales jump by a massive 60.7%! 🤯
Why Repetition Works: The Rule of Multiple Touchpoints
Consumers rarely make purchase decisions on the spot. It takes time for a product to move from “interesting” to “I need this now.” Seeing a product multiple times builds familiarity and trust, making them more likely to take the leap and buy.
But there’s a catch: repeating the same exact message over and over won’t cut it. In fact, that’s a fast track to getting unfollowed or ignored.
How to Keep It Fresh Without Losing Their Attention
To make the most of this strategy, you need to switch up the angles while keeping your product front and center. Here’s how:
- Highlight Different Benefits:
Each post can showcase a unique feature or benefit of the product. For example:- Post 1: Focus on how it saves time.
- Post 2: Showcase its stylish design.
- Post 3: Talk about customer testimonials.
- Post 4: Offer a quick how-to or demo.
- Use Different Formats:
Keep your audience engaged by mixing up how you present your product:- Try a short video or Reel for one post.
- Follow it up with a carousel of lifestyle shots.
- Add a behind-the-scenes story about the product’s creation.
- Create an infographic showing its benefits.
- Leverage User-Generated Content (UGC):
People trust other people. Share photos, videos, or reviews from real customers using your product. - Tell a Story:
Instead of just showing the product, tell a story around it. Show how it solves a problem, enhances daily life, or becomes a part of memorable moments. - Include Calls-to-Action (CTAs):
Don’t just show the product—encourage them to act. Use CTAs like “Learn More,” “Shop Now,” or “See It in Action” to guide them toward a purchase.
Why This Hack Works:
- Familiarity Breeds Trust:
The more often people see a product, the more it feels familiar—and familiarity builds confidence in making a purchase. - Curiosity Keeps Them Hooked:
By presenting the product in new and interesting ways, you keep your audience intrigued and engaged without overwhelming them. - Avoids the Unfollow Trap:
Nobody likes being bombarded with the same ad or message over and over. Changing the angle keeps your content fresh and avoids fatigue.
The Bottom Line:
Selling isn’t about a single touchpoint—it’s about creating a journey for your audience. By showing your product 2-4 times from different perspectives, you can tap into that 60.7% boost in sales and keep your audience excited and curious.
So, switch up the angles, keep it fresh, and watch your sales soar! 💥
Source: QuickSprout