CTR: +49.6% in just one minute (simple A/B test)

To turn readers into viewers, Optimizely ran a webinar and A/B tested two CTAs:

• CTA #1: “Watch the webinar” 🎥
• CTA #2: “View the presentations and slides” 📊

Guess which one boosted their CTR by +49.6%? 🤔

CTA #2 nailed it! 🥳

So, if you want to up your click game, think about giving people more options to engage! ✨

Source: Quicksprout.com