Losing valuable resources when visitors leave your site? 😩 No more!
The Problem: The average email opt-in rate is only 1.95%, according to data from 3.2 billion pop-ups and opt-in forms. 📉
The Solution: InboundAscension managed to boost their opt-in rate to a staggering 58%, generating 29 times more leads. Here’s how:
- Targeted Offers: Instead of generic offers, they used “next step” content tailored to what visitors were already interested in. 📚✨
- Example: If a visitor reads an article on “How to improve your headlines for more clicks,” offer a bonus specifically about headline improvement instead of a general copywriting book.
- Why This Works: People are more likely to engage with content that directly relates to their current interest. 🎯
Result: A massive 2.5x increase with a 5% opt-in rate, and an insane 29x increase with a 58% opt-in rate! 🚀
Source: InboundAscension