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Troubles with Product/Market Fit? Here’s What to Do If You’re Below 40%

If you’re building a product, you’ve probably heard this golden rule from Sean Ellis: If at least 40% of your […]

If you’ve ever searched for something on Google, you’ve probably noticed those little gold stars under certain listings. They look

+124% Better Usability: What a Massive Eye-Tracking Study Revealed About How People Read Online In the age of digital distraction,

Most startups trying to grow their user base quickly turn to ads, influencers, or paid promotions. But one company took

Referrals are one of the most powerful growth levers — but they often underperform because they feel cold, generic, or

Jordan Gutierrez of Wishpond Cracked the Code on YouTube Retargeting After extensive A/B testing, Jordan Gutierrez and the team at

You’ve probably heard that the headline is the most important part of any landing page. It’s the first thing visitors

Imagine this: your email list grows while you sip coffee in the sun. Sales start rolling in… and you didn’t

More options = more sales, right? Wrong. Dead wrong. In fact, offering too many choices can completely kill your conversions—and

Rob Walker and Joshua Glenn set out to test a fascinating hypothesis: Could a compelling story make a cheap, seemingly