Using data from 630 million ad impressions for eCommerce and SaaS organisations, ReportGarden was able to determine the factors that enhance click-through rate and conversion rate (CTR/CVR).
one that poses a question in the title: CVR +45%
Display URLs that don’t begin with “www.” will not be displayed. CTR +54%
Thirdly, while utilising the terms “now” and “get”: CVR +20%