How Richard Marriott Increased Daily Website Visits from 0 to 3,000 in Just 4 Months
When Richard Marriott decided to launch a website in an extremely competitive niche, he faced a common problem:
- Despite publishing new posts and sending numerous emails, no one linked to his content.
- And without backlinks, there was no Google organic traffic.
But instead of giving up, Richard employed a smart link-building strategy that turned everything around.
The result?
- His daily traffic skyrocketed from 0 to 3,000 visits in just 4 months.
- Over 50% of his website’s backlinks came from this single method.
The Strategy: Broken Link Building
Broken link building is a highly effective method for generating backlinks by leveraging outdated or non-functioning links on other websites.
How to Execute Broken Link Building
Here’s the exact step-by-step process Richard used:
Step 1: Identify Broken Links
- Use a broken link analysis tool like Atomseo (a free Chrome extension) to find broken links on websites in your niche.
Step 2: Search for Relevant Sites
- Google your target keyword to find high-ranking pages in your niche.
- Visit each page to identify potential opportunities.
Step 3: Scan for Broken Links
- Click on the Atomseo icon while visiting the page.
- The tool will display any broken links on the site.
Step 4: Reach Out to Website Owners
- Contact the site owner or webmaster and:
- Politely inform them about the broken link on their page.
- Offer a replacement link to your content as a helpful alternative.
Why This Strategy Works
- Solves a Problem for Website Owners:
- Broken links harm user experience and SEO, so site owners appreciate the heads-up.
- Provides a Win-Win Solution:
- You help them fix a problem, and in return, you gain a valuable backlink to your website.
- Capitalizes on Niche-Specific Challenges:
- In competitive niches, many older websites accumulate broken links over time, creating a steady stream of opportunities for replacements.
Key Benefits of Broken Link Building
- Steady Backlink Growth:
- Richard used this method to generate over 50% of his site’s backlinks, establishing authority in his niche.
- Boosted Organic Traffic:
- With more high-quality backlinks, his Google rankings improved, resulting in 3,000 daily visitors in just four months.
- Cost-Effective and Scalable:
- Unlike paid advertising, this technique requires minimal investment and can be scaled as you grow.
Pro Tips for Success
- Personalize Your Outreach:
- When contacting website owners, be polite, specific, and provide clear value in your email.
- Create High-Quality Content:
- Your replacement link should lead to well-written, relevant, and authoritative content to maximize your chances of success.
- Use Tools for Efficiency:
- Tools like Atomseo, Ahrefs, or SEMrush can streamline the process of identifying broken links.
- Focus on High-Authority Sites:
- Prioritize websites with high domain authority to gain more impactful backlinks.
Final Thoughts
Richard Marriott’s story shows that even in a crowded market, smart strategies can yield extraordinary results. Broken link building is a proven technique that not only improves your SEO but also builds relationships within your niche.
If you’re struggling with traffic or backlinks, give this strategy a try—it might just be the game-changer your website needs.
Source: Wordtracker