LinkedIn’s connections went grown by 38% as a result of one inquiry asked at the proper moment

Without connections between people, LinkedIn would cease to exist.

A big activation issue for LinkedIn is this.


They made a pretty basic change one day, and it resulted in a +38% boost in connections.


  1. Right after people signed up, they asked one question: “Where did you used to work?” rather than making them fill out lengthy profiles.


  1. Using this data, they then showed a list of LinkedIn users from this previous employer.


  1. Users were inspired to reach out to former coworkers after having a memory jog as a result of this.


Results: + Users listed 38% more jobs on LinkedIn, upping visits by 41%, searches by 33%, and searches by 33%.



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