The business amassed annual revenue of $5 million through a variety of channels, but content marketing is where most of the credit lies.
The founders had an “aha!” moment when they realised there was no other blog disclosing actual financials and roadblocks encountered while expanding their SaaS business. As soon as they started being open and honest about their experiences, almost as a case study, they saw a huge uptick in their number of users.
They polled their core audience to find out what they wanted to know, and then used that information to inspire blog posts. Then, they emailed some influencers and asked if they could send others specific content.
The decision to be completely open resulted in reviews, interviews, and opportunities for guest blogging, all of which aided in expanding the company’s email subscriber and user bases.