The next instance of growth hacking that we’ll look at also centres on content. More than 32,000 people joined Grow and Convert in just five months without any advertising. This is the process by which they accomplished their goal.
They identified their intended readers before beginning any content production (by the way, creating buyer personas will help you do that)
They looked for places online where their demographic congregated and found them on Google, Quora, Facebook, and other platforms.
They polled their target demographic to find out which outlets had the most credibility and promoted content there.
They joined the communities they hoped to influence, participated actively, and gleaned insights before transparently distributing their own content.
Grow and Convert gained not only new users, but also inbound links from the communities in which its members participated, thereby improving their search engine optimization.