WebinarJam achieved an incredible milestone, generating $3 million in just five months. One of the key strategies behind this success was a clever psychological tactic integrated into their sales process: the discounted sales button.
How the Discounted Sales Button Works
Instead of displaying the final price, WebinarJam employed a subtle yet effective approach:
- They showed the original price of $497, visibly crossed out, with a prominent notice indicating 40% off.
- The actual discounted price wasn’t revealed upfront. Instead, users had to click the button to find out the final price after the discount.
Why This Works
This tactic taps into a few powerful psychological triggers:
- Curiosity: By withholding the final price, WebinarJam created a natural sense of curiosity. Potential buyers were compelled to click the button simply to find out what 40% off $497 amounted to. This small step significantly increased engagement with the sales process.
- Perceived Value: Displaying the original price first highlights the magnitude of the discount. Seeing $497 crossed out makes the offer feel like a better deal, even before knowing the final price.
- Commitment and Progression: Clicking the button creates a sense of forward motion in the buyer’s journey. Once users take that first step, they’re more likely to follow through with the purchase.
- Simplicity in Messaging: The focus remains on the savings, not the specifics of the cost. The “SAVE 40%” message resonates with value-conscious customers and motivates action.
Results
The use of this simple yet impactful strategy contributed to WebinarJam’s rapid success, helping them generate millions of dollars in revenue within a matter of months. By combining an enticing discount with strategic user engagement, they created a seamless path from interest to purchase.
Lessons Learned
- Leverage Curiosity: Don’t reveal everything at once. Create intrigue to encourage users to take the next step.
- Highlight Savings: Focus on the value of the discount rather than just the final price.
- Guide User Behavior: Use simple, actionable cues (like a clickable button) to lead potential buyers through the sales funnel.
- Test and Optimize: Strategies like these can yield incredible results, but continuous testing and optimization can ensure even greater effectiveness.
Takeaway
WebinarJam’s success shows the power of simple, psychological sales techniques in driving significant revenue. By understanding what motivates buyers and designing the sales experience around those triggers, you can turn even small changes into massive wins for your business.
(Source: tribeboost.com)