How a Simple Change in Button Placement Boosted Shares by 300%
The team behind the Winnie app for parents faced a surprising problem: despite placing a Share button next to every update, few users actually clicked it. Engagement wasn’t where they wanted it to be, so they decided to experiment with a small but significant tweak. The results were astounding—shares increased by 300% overnight.
So, what was this game-changing adjustment?
Here’s What They Did:
- Removed the Share Button
Counterintuitive as it may sound, they eliminated the Share button from its original placement next to the updates. Why? Users may have found the button intrusive or unnecessary in that context. - Introduced a Save Button
In place of the Share button, they added a Save button. This allowed users to create their own personalized collections of articles or updates they found particularly useful. This feature catered to users’ desire for organization and convenience. - Embedded a Share Link in Saved Content
Once users saved updates, they could access them in their collections. A Share link was subtly added within the saved bookmarks, encouraging users to share the content after reflecting on its value.
The Results:
This seemingly minor redesign had a massive impact. Users, now given the ability to save and revisit content on their own terms, became more engaged. When they revisited their saved content, they were far more likely to share it with others. This led to a 300% surge in shares, showcasing the power of aligning features with user behavior.
What’s the Takeaway for Growth Hackers?
This story highlights the importance of understanding user intent and behavior. Sometimes, direct prompts like a Share button may not align with how users naturally interact with content. Providing options like a Save or Bookmark button can create a low-pressure entry point that encourages later engagement and sharing.
Would a Save or Bookmark Button Help You?
Imagine if you could easily save and organize every growth hack that resonated with you. With a “Save this” or “Bookmark this” button, you could build your own repository of ideas, revisit them as needed, and share them when appropriate. Would that be a feature you’d find useful? Let us know!