The OCEAN approach helped one company (https://www.getmemedia.com/ideas/case-study-visualdna-helps-major-beauty-retailer-increase-sales/visualdna.html?) increase sales by 130%, yielding a 562% return on investment.
A closer look at the data reveals that their customers aren’t who you’d expect them to be.
The OCEAN technique (https://en.wikipedia.org/wiki/Big Five personality traits, created at Cambridge University) was used to describe the subjects.
The OCEAN is the acronym of the big 5 personality traits:
- Openness to experience
They developed twenty ads, each aimed at a specific personality type.
Trump’s team took the OCEAN model and ran with it.
Using the OCEAN model, they examined every adult in the United States.
Then, advertisements that are hyper-specific to each individual’s hopes, fears, and values…