This jaw-dropping method helped a company achieve a 562% ROI. Then – it helped Trump win.

The OCEAN approach helped one company ( increase sales by 130%, yielding a 562% return on investment.


A closer look at the data reveals that their customers aren’t who you’d expect them to be.
The OCEAN technique ( Five personality traits, created at Cambridge University) was used to describe the subjects.

The OCEAN is the acronym of the big 5 personality traits:

  1. Openness to experience
  2. Conscientiousness
  3. Extroversion
  4. Agreeableness
  5. Neuroticism

They developed twenty ads, each aimed at a specific personality type.

Trump’s team took the OCEAN model and ran with it.
Using the OCEAN model, they examined every adult in the United States.
Then, advertisements that are hyper-specific to each individual’s hopes, fears, and values…


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