How Empire Flippers Boosted Conversions by 33.1% With a Simple Call-to-Action Tweak
Empire Flippers, a leading website brokerage, ran a split-test to optimize their call-to-action (CTA) button copy. The goal was to determine which CTA would resonate more with their audience and drive better conversions.
Here’s the story of how a small tweak resulted in a 33.1% increase in conversions and the key takeaway for crafting high-performing CTAs.
The Test: Two Different CTAs
Empire Flippers tested two versions of their CTA button:
- CTA #1:
- “Want to learn how to flip websites for serious profit? Learn the insider secrets of website development, acquisition, and sale from the experts. First and foremost, we want you to JOIN US!”
- CTA #2:
- “Flip Websites for Profit.”
The Results
The second CTA—“Flip Websites for Profit”—outperformed the first, increasing conversions by a whopping 33.1%.
The Secret Behind CTA #2’s Success
- Clarity and Simplicity:
- CTA #2 is short, direct, and easy to understand. It immediately communicates the value proposition without unnecessary fluff, making it more appealing to users.
- Repetition of the Title:
- The copy of CTA #2 mirrors the headline: “Flip Websites for Profit.”
- This repetition reinforces the key message and creates a seamless connection between the content and the action button, making it easier for users to take the next step.
- Focused Intent:
- While CTA #1 invites users to “join us,” CTA #2 focuses on the specific outcome the audience is seeking—making money by flipping websites. This targeted approach aligns better with user intent.
Lessons for Crafting High-Performing CTAs
- Keep It Simple:
- Avoid long, convoluted phrases. Your CTA should be concise and action-oriented.
- Align With User Intent:
- Make sure your CTA directly addresses the audience’s primary goal or problem.
- Reinforce the Headline:
- Repeating or aligning the CTA with the main headline strengthens the message and reduces cognitive friction.
- Test, Test, Test:
- What works for one audience may not work for another. Split-test different CTAs to identify the one that drives the best results.
Conclusion
Empire Flippers’ success demonstrates the power of simplicity and alignment in crafting CTAs. By tweaking their button copy to reflect their headline, they achieved a 33.1% boost in conversions—a remarkable improvement with minimal effort.
Whether you’re optimizing a landing page, email, or ad, remember: the best CTAs are clear, concise, and laser-focused on delivering what your audience wants.
What will you test in your next CTA experiment?