New studies have found that more than half of all product searches begin on Amazon (more so than Google!!!).
Debbie, a customer of BigCommerce’s, increased her sales by 320% in just 24 hours by employing the following top Amazon’s SEO tricks:
Find the most searched terms with Google’s Keyword Planner.
Second, prioritise the top three to five most popular keywords.
Make your title accessible in a variety of formats: 30, 55, and 115 characters.
Products that are Fulfilled by Amazon receive preferential placement over those that are not.
5. Brand and seller names that include the primary keywords have an advantage in search engine rankings.
Six, be as thorough as possible; incomplete forms lower your overall score.
Seven, a higher search engine ranking is correlated with a larger number of photos.
Additional misspelt, Spanish, etc. terms can be added in the Backend Search Terms field.
Source: https://www.bigcommerce.com/blog/amazon-seo-strategy/