Recent studies have revealed a fascinating trend in online shopping: more than half of all product searches now begin on Amazon, surpassing even Google as the go-to platform for consumers looking to find and purchase products. This shift highlights the growing importance of understanding and optimizing for Amazon’s SEO algorithm if you want to succeed in e-commerce.
One success story comes from Debbie, a BigCommerce customer who saw a staggering 320% increase in sales within just 24 hours by implementing a series of Amazon SEO strategies. Let’s take a closer look at the steps she used to achieve such phenomenal results.
Debbie’s Amazon SEO Tricks
- Research the Most Searched Terms with Google’s Keyword Planner
Debbie began by identifying the most frequently searched keywords for her products. Google’s Keyword Planner proved to be an invaluable tool, offering insights into search volume and trends that helped her target the right terms. - Prioritize the Top 3–5 Keywords
From her keyword research, Debbie narrowed her focus to the top 3–5 most popular and relevant keywords. Concentrating on these core terms ensured her product listings were optimized for the phrases shoppers were most likely to use. - Optimize Product Titles for Multiple Formats
To maximize visibility, Debbie created product titles in three different character lengths:- 30 characters for mobile users and quick views.
- 55 characters for a concise yet detailed description.
- 115 characters for the full title, incorporating primary keywords and additional details to improve discoverability.
- Leverage Fulfillment by Amazon (FBA)
Debbie ensured her products were part of Amazon’s Fulfillment by Amazon (FBA) program. Products fulfilled by Amazon are given preferential placement in search results, as the platform prioritizes listings that promise faster and more reliable delivery. - Incorporate Primary Keywords in Brand and Seller Names
Debbie understood that brand and seller names that include primary keywords gain an edge in Amazon’s search rankings. By incorporating targeted terms, she increased the likelihood of her listings appearing higher in search results. - Complete Every Field Thoroughly
A key component of Amazon’s SEO is the completeness of your product listings. Debbie meticulously filled out every form and detail, ensuring no fields were left blank. Incomplete forms can lower your overall score and harm visibility. - Use High-Quality Images (and Lots of Them!)
Debbie uploaded multiple high-quality images for each product. Amazon’s algorithm rewards listings with more images by ranking them higher, as visuals are crucial for converting shoppers. - Utilize Backend Search Terms
Finally, Debbie made full use of the Backend Search Terms field in her product listings. She added additional keywords, including common misspellings, variations, and Spanish-language terms, to capture a broader audience.
The Results
By applying these Amazon SEO strategies, Debbie achieved a 320% increase in sales within just 24 hours. Her success underscores the importance of understanding Amazon’s algorithm and optimizing listings to align with its preferences.
Key Takeaways
If you’re looking to boost your sales on Amazon, here’s a quick recap of Debbie’s winning strategy:
- Conduct thorough keyword research.
- Prioritize top keywords and integrate them into titles, descriptions, and brand names.
- Opt for Fulfillment by Amazon (FBA) to enhance visibility.
- Provide complete product information and upload multiple high-quality images.
- Leverage backend search terms to capture additional audiences.
With the right approach, you too can tap into Amazon’s immense potential and turn your product listings into a powerhouse of sales.
Source: BigCommerce