+23% to open rate, +70% to CTR (study)

United Capital previously only emailed their subscribers large chunks of carefully selected articles.
The open rate and clickthrough rate of their newsletter were also unimpressive.

After making this adjustment, their newsletter saw a 23% boost in open rate and a 70% boost in CTR.

Where did we go wrong?
They decided to insert their own piece of writing.

How did they come up with all of those ideas?
They all came to the conclusion that everyone in the company is a specialist in some way.

So they started having monthly meetings to discuss ideas.
The authors then incorporate the newfound knowledge into their works.

Source: https://www.marketingsherpa.com/article/case-study/integrating-original-blog-content

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