Focus on Your Cornerstone Content

Your most important pieces of content are your cornerstones. It’s timeless, meaning that your target audience will find it useful for years to come.

It’s pertinent because it addresses the interests of the people you’re trying to reach.

All-inclusive; it’s a one-stop shop for data on the issues that matter to your target demographic.

current; it receives consistent updates as new data is gathered.

To put it simply, cornerstone content is the material on your site that you want to rank well for when users conduct searches using relevant keywords. While creating high-quality, useful material is essential, there are additional measures you can take, such as featuring your most popular articles in your blog’s sidebar, that will aid in spreading the word.

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