In a fascinating analysis, Buffer determined what kinds of videos:
- increased the number of video views by 30–35%.
- increased engagement by 80–100% as a result.
- 7.5%–33% less expensive.
What is it then?
a square-shaped video (1:1)…
- 30–35% more people watched square videos, and engagement increased by 80–100%.
- On Facebook, square videos generate engagement at a 7.5% lower cost.
- With square videos on Instagram, engagement costs are reduced by 33%.
Source: Blog.bufferapp.com