A cool study by Buffer found that square videos (1:1) can boost your video strategy like crazy! Here’s what they discovered:
- Square videos increased views by 35-40%.
- Engagement skyrocketed by 80%-100%.
- They also lowered costs—7.5% less on Facebook and 33% less on Instagram for cost-per-engagement.
So, if you want to step up your video game, going square is the way to go! 🎥✨
For more insights, check out the full study here.
Source: blog.bufferapp.com