Videos = the ultimate game-changer for boosting conversions. 📈 Believe it or not, a whopping 60% of people have purchased something after watching an online video about it. That’s the kind of power video content holds, and it’s no wonder all the major social platforms are prioritizing it over every other type of content.
Why Video is Crushing It on Social Media:
- Facebook Loves Native Video:
Facebook isn’t just favoring video—it’s going all in on native video content. Posts with native videos (uploaded directly to Facebook rather than linking to another platform like YouTube) see 86% more reach than other types of content.- Engagement Leader: Facebook videos rake in more comments and shares than any other content type. 💬🔥
- Why It Works: Video grabs attention, keeps people on the platform longer, and drives conversations.
- Instagram’s Video Wave:
Instagram is riding the video-first trend just as hard. Reels, Stories, and in-feed videos all get priority in the algorithm, outperforming photos and text posts by a mile.- Why It Works: Short-form videos are perfect for quick engagement, and Instagram’s focus on Reels makes it easier than ever to reach new audiences.
Why You Need Video in Your Strategy Now:
If your content strategy doesn’t include video, you’re leaving conversions and engagement on the table. In 2022 and beyond, video is no longer optional—it’s essential. Social platforms are designed to favor it, and audiences crave it. 🚀
What Type of Videos Should You Create?
Here’s how to mix it up and keep your audience engaged:
- Explainer Videos:
Break down complex ideas or show how your product works. These are perfect for educating your audience and building trust. - How-To Videos:
Create helpful, actionable content that solves a problem or teaches a skill. Think tutorials, DIY projects, or step-by-step guides. - Behind-the-Scenes Content:
Let your audience see the human side of your brand. Share sneak peeks, office culture, or the process behind creating your products. - Product Videos:
Showcase your product’s features, benefits, and use cases. Add engaging visuals and specs to give your audience everything they need to make a decision. - User-Generated Content (UGC):
Feature videos from real customers sharing their experiences. Nothing’s more authentic or convincing than social proof from happy users.
The Takeaway:
Video content isn’t just a trend—it’s the cornerstone of modern social media marketing. Whether it’s explainer vids, behind-the-scenes clips, or product showcases, the key is to hit record and start sharing. With the right strategy, you can turn video into your biggest asset for building engagement, boosting reach, and driving conversions.
So grab your camera (or phone), get creative, and let your videos do the talking! 🎥🔥