“Document, don’t create”—that’s the wisdom from Gary Vaynerchuk! But what does that really mean? 🧐 Chill, he’s not saying you should ditch all your content! You can still pump out those longer articles and videos. What he’s vibing on is the idea of journaling your journey.
Stop overthinking it! Just share updates as you cruise through your day and invite everyone to roll with you. No crazy prep needed—just be your authentic self and keep it real!
Why bother? Because these real-time updates help peeps get to know the real you. This builds the KLTF trifecta (Know, Like, Trust) and deepens connections. Over time, they’ll see you as an authority, and boom—next thing you know, they’re buying from you or sending their friends your way! 💯