Growth hacking example of Unsplash

People think of “Jane Doe,” a cool, hipster influencer with 12 million Instagram followers, when they hear the name Unsplash. She’s the one who starts the fad. Her 12 million followers are quick to like, retweet, and comment on her posts, which in turn generates more interest in the user-submitted photographs featured in Unsplash’s online galleries.

People enjoy being acknowledged for their efforts, so Jane Doe’s fans don’t mind being used as content sources for other businesses. Thus, Unsplash can now acquire massive quantities of user-generated content without forking over thousands of dollars or spending countless hours scouring the web for suitable images.

Individuals respond positively to praise and are more likely to pay attention when they receive it. Thus, if you compliment someone, they might listen to what you have to say.

If you’re going to use that strategy, you might want to give props to someone more popular than you are. That way, you can reach more people and potentially turn some of them into paying customers.

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