Did you realise that the recommendation engine at Amazon.com brings in almost 47 billion dollars annually?
How about that number?
Their algorithm includes cross-selling, which involves encouraging clients to purchase related or complimentary products, as one of its tactics.
But did you know that, according to Predictive Intent research, there is another strategy that outperforms cross-selling by a factor of 20?
This strategy is known as upselling.
Upselling is the practise of persuading clients to purchase a more expensive model of the item than what they came in for.
Do you try to upsell?
Source: shopify.com