How Pinterest increased their activation rate by up to 10%?

Pinterest was able to raise activation rates by as much as 10%.

That is a significant improvement for such a large website.


How did they accomplish this?


  1. They conducted a community survey.


  1. When examining the feedback, they discovered a recurring element. It was the fact that, from the minute they signed up, users outside of the United States felt strange on Pinterest.


  1. They learned the cause of that. Pinterest asks users to choose their interests from a list of themes when they initially sign up. The world over, these subjects were the same.


  1. As a result, they began to only display regionally pertinent content.


As a result, people who joined up were 10% more inclined to use Pinterest again.



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