Here’s a study you can run on your own product, and it’s super easy! 👀
Set up a free trial program and have customers compare these two phrases:
- “a $5 fee”
- “a modest $5 charge”
The result? Sign-ups went up by over 20% when people saw the second phrase! 🎯
Turns out, emphasizing that it’s just a “modest” charge makes it way easier for even the most frugal folks (AKA tightwads) to say, “Yup, I’m in!” 💸
Source: copyblogger.com