Case study Donate twice as much

There are two ways to end a door-to-door donation appeal:

Would you be open to making a donation in order to assist?

2 “Would you be willing to contribute to the cause? Every dollar counts.”


As a result, donors were roughly twice as likely to be solicited the second way. The wonderful part is that they contributed just as much as those who answered the first question!


Researchers came to the following conclusion: When strict guidelines are provided, people are more likely to act.

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