Pop-Up Button Choices Can Boost Opt-Ins by 34%! 🚀
Pop-ups often get a bad rap for being annoying, but the choice of wording for your buttons can actually make a big difference in your opt-in rates.
A/B Test Results:
- “No thanks, I’d rather buy clothes at full price”: 6.00% opt-in rate
- “Not at all!”: 4.48% opt-in rate
Conclusion: The button with a more specific and less negative option led to a 34% increase in opt-ins and potentially more revenue.
Source: ConversionXL