The structure of content marketing (must read)

Many of us have extensive knowledge in content marketing. On this, I’ve provided a lot of studies.

But frequently, people don’t fully grasp the situation (how content eventually converts into customers).

 

Recently, I stumbled into a fantastic framework for content marketing that lets you view the big picture.

Here it is:

 

Draw in the appropriate crowd:

  1. Articles
  2. blog entries
  3. Assessments
  4. Infographics
  5. Podcasts
  6. considered leadership
  7. Whitepapers
  8. Videos
  9. Press/News
  10. Tip trays
  11. specialised webinars
  12. specialised ebooks

 

Making leads out of prospects:

  1. educational movies
  2. Assessments
  3. Videos for solutions
  4. Frameworks
  5. curricular worksheets
  6. Perspectives
  7. answer pages
  8. Presentations
  9. Solution decks for selling
  10. Virtual occasions
  11. physical actions

 

Create a brand reference

  1. Purchase/Product guides
  2. tools for evaluation
  3. webinars for products
  4. a case study
  5. Testimonials
  6. sheets of data
  7. Free samples
  8. Comparisons
  9. product promotion
  10. sales facilitation
  11. online classrooms

 

Become a customer:

  1. ROI tools
  2. Case studies of ROI
  3. Detailed evaluations
  4. demos of products
  5. custom workshops
  6. custom sales facilitation
  7. Individualized executive presentations

 

Source :Quicksprout.com .

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