Got a handle on content marketing but not quite connecting the dots to customer conversion? 🤔
I just found a killer framework that shows the whole picture. Check it out:
1. Draw in the Right Crowd:
- Articles
- Blog posts
- Assessments
- Infographics
- Podcasts
- Thought leadership
- Whitepapers
- Videos
- Press/News
- Tip sheets
- Industry webinars
- Industry ebooks
2. Turn Prospects into Leads:
- Educational videos
- Assessments
- Solution videos
- Frameworks
- Learning worksheets
- Perspectives
- Solution pages
- Presentations
- Solution decks
- Virtual events
- Physical events
3. Build a Brand Reference:
- Buying/Product guides
- Evaluation tools
- Product webinars
- Case studies
- Testimonials
- Fact sheets
- Free trials
- Comparisons
- Product marketing
- Sales training
- Online classes
4. Convert to Customers:
- ROI tools
- ROI case studies
- Detailed evaluations
- Product demos
- Custom workshops
- Custom sales support
- Personalized executive presentations
Source: Quicksprout.com