If you have an excellent product/market fit, copy, images, product, urgency, pricing, etc. but low conversions, you may need to reevaluate your approach.
Probably because they don’t trust you is the most likely explanation.
This situation calls for the inclusion of testimonials from satisfied customers.
Some of the 20 methods are as follows:
- Praise from satisfied clients
- Promotional campaigns featuring famous people
- Studies of Actual Events
- Mentions in the media
- In other words, who are your clients?
- Verification marks of reliability
- Credentials and awards
- Modularity in Platforms
- Value of Social Sharing
- Number of Subscribers, Users, or Customers
- Images captured from social media platforms
- Evaluations by the general public
- Scores on Exams
- One of the most popular items on the market.
- Customer feedback based on your survey
- Quantity of Requests
- In-the-moment data
- A compilation of the most-read articles and most-purchased items
- Featured Purchasers
- Pictures and testimonials from satisfied customers
Also, if your social proof is low, don’t bother presenting any evidence.
Source: Optinmonster.com