Segment had a major problem: Getting their software up and running was a real struggle for users. 😩📉 They dug into the data and found out that even though big names like Nike signed up, they weren’t actually installing the software. 🚫👟
The kicker? Zero percent of their top-value customers were being converted. 😱
The game-changer strategy: Segment introduced a simple yet powerful tactic. 🧠✨
Here’s how it worked:
- On Signup: New users were asked, “Would you like help getting started?” with a simple “Yes” or “No” option. 🤔🆗
- If “Yes”: A screen popped up saying, “Thank you, we’re going to reach out to you.” 📲🙏
- Results: A huge 70% of people who clicked “Yes, I want help” ended up making a purchase! 💰🚀
Why does this work? The higher the “Yes, I want help” rate, the bigger the pool of potential buyers. 🏊♂️📈
How to apply this? Imagine if, right when users clicked “Yes, I want help,” they got personalized support instantly within the app. 🤖💬 Or, for big companies, auto-providing personalized support as soon as they sign up with no extra steps. 🎯👥
This approach makes the onboarding experience smooth and boosts conversions! 💥