How to Boost Engagement with Creative Hacks: Lessons from SunGard Cloud and RummyCircle
1. Infographics That Grab Attention (and Backlinks)
Infographics are an amazing tool for snagging backlinks, but let’s face it: boring infographics are a snooze-fest. 😴 That’s where SunGard Cloud nailed it. They took their infographic game to the next level by tapping into a trending and exciting theme—a zombie apocalypse 🧟♂️🧟♀️—and saw a staggering 300% increase in conversions.
The Secret Sauce
- Trendspotting: SunGard used Google Trends to identify hot, buzzworthy topics that people were already interested in.
- Creative Execution: By combining their message with a fun and unexpected theme, they created something shareable and memorable.
Your Takeaway
- Use tools like Google Trends to find trending topics in your niche.
- Inject creativity and a touch of fun into your content to make it irresistible.
- Result: Increased engagement, more shares, and a flood of backlinks!
Source: TheCloudInfographic.com
2. Winning Back Customers with Targeted Triggers
RummyCircle faced a challenge familiar to many online platforms—users were dropping off and not coming back. But instead of giving up, they implemented a simple yet powerful strategy that boosted their ROI by 62%.
The Strategy
- Added a Trigger: When players went inactive, the platform sent them a notification with an irresistible offer.
- The Offer: A 200% bonus, valid for one day only, to entice players to return. 💰
- The Result: Players not only came back but also spent more money, turning a problem into an opportunity for growth.
Why It Worked
- Urgency: The one-day bonus created a sense of FOMO (Fear of Missing Out), compelling players to act fast.
- Value: The offer was too good to ignore, especially for players who already enjoyed the game.
- Re-Engagement: A well-timed nudge reminded users why they loved the platform in the first place.
Your Takeaway
- Use triggers like emails or push notifications to re-engage dormant users.
- Sweeten the deal with a limited-time incentive to drive immediate action.
- Watch your retention rates and revenue climb. 🚀
Source: Business2Community.com
Bottom Line
Whether it’s jazzing up your content or cleverly re-engaging your users, these strategies show that a little creativity can go a long way. Get inspired, take action, and watch your conversions soar! 🔥