Research: 97% retention rate (2 short tactics)

30,000 members in 100 countries at AdRoll have a 97% annual customer retention rate!

Would you prefer the same retention?

 

While some businesses attempt to combat retention from a marketing perspective by: 1. Providing discounts.

  1. Posing general inquiries.
  2. Providing updates on new features…

 

Instead, AdRoll does the following:

 

  1. They automatically send emails including reports and metrics regarding a user’s account, with the email body displaying the key metrics.

 

  1. Tied to specific pieces of consumer data, they provide individualised insights for improvement in those emails (using their SaaS). Ex: Do this to increase your ROI.

 

Win-win outcomes: for clients. They receive guidance on how to make changes that will help them reach their long-term objectives.

for the business. Retention rate of 97%

 

Source Blog.clearbit.com

Scroll to Top