Observe this straightforward principle: “We charge this amount because our consumers receive at least 10 times that much value.”
Don’t focus on features; instead, focus on DOLLARS and OUTCOMES.
“Parenting control software” examples include
For $10, you can purchase features #1, #2, #3, and #4.
Great example: By investing $10, you can avoid spending $5,000 per month on psychologists, avoid problems with the police, and maintain peace and happiness in your family.
Source: Sixteen Ventures