How to set your service’s best price

Observe this straightforward principle: “We charge this amount because our consumers receive at least 10 times that much value.”

Don’t focus on features; instead, focus on DOLLARS and OUTCOMES.


“Parenting control software” examples include

For $10, you can purchase features #1, #2, #3, and #4.

Great example: By investing $10, you can avoid spending $5,000 per month on psychologists, avoid problems with the police, and maintain peace and happiness in your family.


Source: Sixteen Ventures

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