Retention

White space and extra padding between elements can help avoid the appearance of a cluttered page. The readability of your […]

Don’t assume that a user knows what they want or need from your UI. Don’t assume the user understands the

If you have a multi-step registration or order form, it’s important to communicate the expected number of steps to the

New subscribers need to know when to expect emails, how quickly they will receive answers to their questions, what kind

One way to thank your company’s most loyal customers is to offer them discounts and freebies in the form of

Facilitating edits by users is one way to create a responsive user interface. They may have entered the wrong information

Eliminate your completely free trial period and replace it with a paid one, or at least one that requires a

Sean Ellis discovered that when customers were given access to the software without a demo, their 6-week retention cohorts fell