How to overcome 75% bounce rate (Twitter’s study)

More than 75% of Twitter’s users left the service in 2009.

To determine who was still actively using the service and who had stopped, the team sorted users into two groups.

The researchers next asked, “What sets those people who get it apart?”

They found patterns that suggested people were more likely to stick around if they followed 30 or more accounts.

As a result, they revised the product’s design to speed up the process for everyone.



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