Get customers back once they’ve churned

  1. Get to know why they cancel.


  1. When you fix that – it’s the perfect time to reach out and say, “you left because of this… well, we fixed it. Come back and see…”


  1. You could also pixel customers (at least start building Facebook and Twitter custom audiences) on the final step of the exit survey – place a different pixel based on which reason they gave for churning – and use that to retarget once you’ve fixed the glitch they cited when they churned.


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