Ever had the too many leads problem? Like, your marketing is bringing in a ton of leads, but they just ain’t converting? So, not only are you burning cash to get these leads, but your sales squad is wasting time trying to close deals that just don’t happen? Ugh, the struggle is real, right?
Talview felt that pain, too. They had way too many leads, but most of them were trash. Their sales team was drowning in low-quality prospects, and barely anyone was buying.
But then they switched things up. And guess what? Their lead quality shot up by a crazy +2000%. 💥
Here’s How They Did It:
First, they took advice from 22 different sources. Then, they stopped caring about the number of leads coming from each channel. Instead, they focused on one metric:
LTV (Lifetime Value) / CAC (Customer Acquisition Cost) x 100
Here’s how their top channels ranked:
- Offline Events: 1333% 🔥
- SEO: 686% 🚀
- Partners (for growth): 541% 💪
So, they poured all their energy and resources into these three powerhouse channels.
The result?
Lead quality skyrocketed by +2000%! 🤯
Remember, your top channels might be different. The secret sauce is to run your own analysis on each one. 💡
Source: blog.talview.com