Imagine building a thriving email community that grows on autopilot while you focus on your business. No constant monitoring, no extra costs—just consistent growth and sales. Sounds like magic, right? Well, Sean Bestor didn’t need a genie to make it happen—he used Quora to attract 3,000+ quality email subscribers, 22,000 followers, and 8 million views, all for free. Here’s how he did it:
Step 1: Optimized His Profile for Lead Generation
Sean started by filling out his Quora profile completely to establish credibility and trust. Most importantly, he included a relevant offer with a link to capture email leads. This made his profile a conversion hub for anyone impressed by his answers.
Step 2: Chose the Right Questions to Answer
Finding the right questions to answer on Quora is crucial for maximizing visibility and engagement. Sean applied these criteria to select questions:
- Follower-to-Answer Ratio: Looked for questions with a ratio of 7:1 or higher—questions with many followers but relatively few answers.
- Weak Existing Answers: Targeted questions with lots of followers but poor-quality answers he could outperform.
- Opportunities to Use Visuals: Focused on questions where he could add a personal image or an engaging visual to grab attention.
- Emotional Connection: Prioritized questions where he could share an emotional, personal, and genuine story to resonate with readers.
- Relevance to His Offer: Ensured the questions aligned with his bio offer to maximize lead-generation potential.
Step 3: Added Engaging Images to Stand Out
Sean knew that visuals are a powerful tool to capture attention on Quora. He added images to his answers that made them more memorable and eye-catching, such as:
- Celebrity images to boost credibility or context.
- Before-and-after photos to demonstrate transformation.
- Personal pictures to add a relatable, human touch.
Step 4: Wrote World-Class, High-Quality Answers
Content quality is king, and Sean went the extra mile to create answers that stood out as exceptional. His responses were:
- Well-researched, thoughtful, and detailed.
- Written in a conversational tone to connect with readers.
- Focused on solving problems and delivering value to the audience.
This effort ensured his answers were not only read but also upvoted and shared widely.
Step 5: Included a Soft Call-to-Action (CTA)
Sean’s CTAs were never pushy; they were subtle and inviting. Here’s an example:
“If this is a subject you’re interested in, we’ve written many articles about it. You can read them here: [insert link]. I hope they help you with [X pain point].”
This gentle approach built trust while seamlessly directing readers to his email list or blog for further engagement.
Bonus: How Quora Helped Sean’s Answers Go Viral
Quora occasionally selects high-quality answers to feature on major media outlets like Inc., Apple News, and The Huffington Post. By consistently producing standout content, Sean’s answers were picked up by these platforms, amplifying his reach and authority—along with his leads.
Takeaway: How You Can Do It Too
- Optimize Your Profile: Include a clear, enticing offer and a link to capture leads.
- Strategically Choose Questions: Focus on questions with high engagement potential and where you can stand out.
- Leverage Visuals: Add images to make your answers pop.
- Create Value: Write answers that are genuine, detailed, and solve real problems.
- Use Gentle CTAs: Don’t oversell—guide your readers naturally to the next step.
By following these steps, you can replicate Sean’s success, growing your email list, building your reputation, and driving traffic—all without spending a dime. Ready to start your Quora journey? Your leads are waiting! 🚀