He analyzed 100M emails sent and found the 2 biggest mistakes people make. One of them decreases revenue by 3 times

Noah Kagan, the AppSumo founder, has sent out over 100 million emails and learned a couple of key things:

1. Forget Segmentation: He spent a lot of time and resources on segmentation, but found it didn’t make much difference. Actually, emails that aren’t segmented make 3.19 times more revenue.
2. Put Your CTA First: A lot of brands forget to place the call to action (CTA) at the top of their emails. Since most people only see the first screen, putting your CTA there can increase conversions by up to 400%.

So, keep it simple and put your CTA right at the start!

Source: www.bigcommerce.com